| Description: |
The Customer Relationship Management(CRM)-focused Strategic Capstone course examines how customer relationship management aligns with key strategic processes throughout the organization to support critical business goals. Encompassing people, technology, and processes, this course will help students both understand and implement strategies for the identification, acquisition, growth and retention of high-value customers to maximize company profit. The Executive Master of Business Administration program is designed for working professionals who seek to develop their skills and gain the advantage resulting from a high-quality MBA program. Some of the objectives of the program are to develop management skills for leaders in business, government, and non-profit organizations, enhance critical thinking skills, create effective decision-making and enhance global awareness to effectively compete in the global marketplace. |
