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| Degree Title: |
Bachelor of Science in Business Administration - Marketing |
| College: |
Walden University |
| Description: |
The Bachelor of Science degree with a major in Business Administration offers a foundation in the latest business ideas and practices through continually updated concentrations. The student selects the concentration that most closely matches career goals. The curriculum of this program is ideal for those who want to develop basic skills in written and oral communication, quantitative analysis and computer usage for today's occupations, along with the capacity to reason critically and act ethically in a business environment. The Marketing concentration will help students develop insights into an organization's marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management and marketing on the Internet. |
| Accreditation: |
North Central Association of Colleges and Schools (NCA). |
| Delivery Format: |
Online |
| Degree Level: |
Bachelor |
| Language: |
English |
| Requirements: |
Serious inquiries from U.S. and Canadian students wishing to enroll within the next 6 months are welcomed. International students should contact Walden directly. |
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