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| Degree Title: |
Bachelor of Science in Business with a Concentration in Marketing |
| College: |
University of Phoenix |
| Description: |
Marketing managers need creative, analytical and leadership abilities to manage the marketing function of the business enterprise. The Bachelor of Science in Business/Marketing program addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures.
For program disclosure information, please click here
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| Accreditation: |
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association (ncahlc.org). The University`s central administration is located at 4615 E. Elwood St., Phoenix, AZ 85040. Online Campus: 3157 E. Elwood St., Phoenix, AZ 85034. For more information about University of Phoenix accreditations and licensures, please visit phoenix.edu/about_us/accreditation.aspx.© 2011 University of Phoenix, Inc. All rights reserved.
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| Delivery Format: |
Online |
| Diploma Level: |
Bachelor |
| Language: |
English |
| Requirements: |
High school diploma, GED or foreign secondary school equivalent. Must be currently employed. |
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