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| Degree Title: |
Bachelor of Science in Business Administration - Marketing |
| College: |
Colorado Technical University Online |
| Description: |
Marketing is designed to prepare graduates to be well qualified for exciting, fast-paced careers in PR, Direct Response Marketing, Retail Management, New Product Planning, and International Marketing. Graduates may be prepared with an understanding of the intricate relationships between organizations and their customers. Course content has been developed to emphasize current marketing trends and opportunities for success. Some of the courses include: Consumer Behavior Fundamentals, Personal Selling and Customer Focus, Marketing Research Practices, Integrated Marketing Strategies, Principles of Advertising and Public Relations, and Applied Marketing Management. |
| Accreditation: |
Colorado Technical University is accredited by The Higher Learning Commission and a member of the North Central Association. (For more information, visit the NCA Higher Learning Commission web site.) |
| Delivery Format: |
Online |
| Diploma Level: |
Bachelor |
| Language: |
English |
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