| Degree Title: |
Bachelor of Science in Business Administration - Marketing |
| College: |
Colorado Technical University Online |
| Description: |
Marketing is designed to prepare graduates to be well qualified for exciting, fast-paced careers in PR, Direct Response Marketing, Retail Management, New Product Planning, and International Marketing. Graduates will be prepared with an understanding of the intricate relationships between organizations and their customers. Course content has been developed to emphasize current marketing trends and opportunities for success. Some of the courses include: Consumer Behavior Fundamentals, Personal Selling and Customer Focus, Marketing Research Practices, Integrated Marketing Strategies, Principles of Advertising and Public Relations, and Applied Marketing Management. |
| Accreditation: |
Accredited by The Higher Learning Commission and a member of the North Central Association (NCA), 30 North LaSalle Street, Suite 2400, Chicago, Illinois 60602-2504; 800-621-7440. |
| Delivery Format: |
Online |
| Degree Level: |
Bachelor |
| Language: |
English |
|
